Boston Medical Center Health Net Plan Rebranding Concepts
BMC Health Net Plan is a managed care organization providing coverage for MassHealth (Medicaid) & Commonwealth care members.
After an extensive brand analysis I designed 3 campaigns:
Concept_1
CAMPAIGN: JUST WHAT YOU NEED.
CAMPAIGN: JUST WHAT YOU NEED.
Concept_2
CAMPAIGN: THE STRENGTH OF YOU.
CAMPAIGN: THE STRENGTH OF YOU.
CAMPAIGN: YES I CAN























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